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Video Conferencing

The digitalization of companies and the acceleration of exchanges have led to the use of video conferencing. Video conferencing is one of the most relevant collaboration tools for a company. Indeed, regardless of the distance between them, employees can meet and work together via the internet. This greatly increases productivity and agility.

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About Video Conferencing

What is video conferencing?

Video conferencing is a technical process that allows different people to communicate at a distance. This form of online and real-time communication can be organized in various ways using digital means such as a web browser, a computer, or a dedicated mobile application.


This makes it possible to organize virtual meetings with several participants. Ideal for teamwork, a video conferencing solution offers the possibility for all participants to exchange, regardless of the distance between them. For this reason, this method of communication and collaborative work is becoming increasingly popular and it is very common for a company to use video conferencing software frequently.

What are the best video conferencing software for startups?

Various video conferencing solutions can be used to bring employees and decision makers togethers to maximize the efficiency of startups. However, careful selection of software is essential for quality meetings.


Zoom

One of the essential solutions for efficient video conferencing, Zoom allows you to benefit from excellent sound and visual quality. It is also a versatile solution, as you can add extra modules according to your specific needs. Personalized emails can be sent to individual participants and you can store the video of the meeting in a cloud space after to keep a record of the exchange.


LiveStorm

French software created in 2016 by three partners, LiveStorm is ideal for startups that need a tool capable of tracking their growth. Indeed, this software gives you the possibility to gather 100 participants to online meetings. In addition, LiveStorm’s API allows your developers to customize the software to fit the company’s needs. It has a nice interface, is easy to use, and has security that meets all current standards: RGPD, ISO 27001, and webRTC protocol.


Skype

As popular as ever, Skype is one of the most widely used video conferencing tools in business. You can join a meeting in a matter of seconds, simply by logging in via a web browser. There is no need to install the software on your computer. In addition, this software has important assets that make it indispensable, such as simplified screen sharing, the possibility of blurring the background, but also, and above all, Skype’s ability to translate and subtitle exchanges in real time. Finally, being cross-platform, Skype is ideal for barrier-free collaboration with your partners, suppliers, or customers regardless of their device or IT ecosystem.

How do you organize a good video conference?

To successfully organize a video conference, several conditions must be met.


Firstly, it is necessary to define your needs and select a tool from the best existing collaboration solutions. Not all video conferencing software is equal. Therefore, this point is essential if you want to benefit from, for example, audio and video quality that meets your expectations.


Secondly, you need to take care of the presentation of the video. For example, the various speakers should be in a quiet place and have suitable audio and video equipment. In addition, they should stand at a safe distance from the camera to ensure an optimal result.


Finally, if the video call requires screen sharing with a product or service presentation, you should ensure that you have relevant presentation software such as PowerPoint or Google Slide.

Why is video conferencing important for small businesses?

A small business does not have the financial or human resources of a large company. For this reason, it is essential to optimize both time and resources.


In this respect, remote meetings have some serious advantages. For a start, they can greatly reduce costs. Instead of spending money unnecessarily, you can focus on what matters most: efficiency. This means that your company no longer has to reimburse expensive train or plane travel, hotel nights, and catering. In addition, you help reduce your company’s carbon footprint by limiting avoidable travel.


In addition, you can also save valuable time. Instead of having to travel to the meeting location as in physical meetings, a video conference allows everyone to join a meeting in seconds from anywhere in the world. You can collaborate with your colleagues, but also exchange with partners in remote locations or international suppliers with ease.


This ease of organization improves team productivity. It is much easier to fit a video conference into a busy schedule.

What are the three types of video conferencing?

There is not just one type of video conferencing, but three types. Therefore, it is important to distinguish between them in order to determine which type of video conferencing is best suited to your needs.


Telepresence video conferencing

Telepresence video conferencing is a very costly method used to give the impression that the various participants are present in the same room. To do this, large monitors are installed on tables or walls. Then cameras are installed at eye level. This gives the impression that the employees are all sitting around the table in the video conference room. However, the installation requires high quality flat screens, a high quality audio system, and a dedicated room.


In-room video conferencing

This mode of operation is simply based on the setting up of a room dedicated to video conferencing. In this room, all the necessary elements are set up to ensure a high level of comfort. The room can be spacious and equipped with large seats, a whiteboard, or digital board and all the necessary video conferencing systems for a good sound and video performance. As with telepresence video conferencing, such a facility is expensive and not suitable for small companies.


Desktop video conferencing

Finally, we have desktop video conferencing. This is certainly the most popular one. All you need is a computer with an internet connection and a high-definition webcam. Any employee can then attend such a meeting. They can use an installed software or join the video conference directly via their internet browser. This is the most versatile, least expensive, and easiest solution to implement. Employees can exchange ideas or share documents at work or at home with great flexibility.