To appear in the first results of search engines is an essential and sought-after goal for all companies. However, to optimize your website, it is important to equip yourself with the best software to save time and be more efficient. These guarantee that you will meet the requirements of the search engine algorithms. This will help you boost your visibility and generate qualified traffic to your company’s website.
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Why does a startup need SEO?
Any digital marketing strategy aims to increase sales of products or services. However, to achieve this goal, you need to be visible and attract your prospects to your site.
However, the majority of traffic to individual websites comes from organic search. Organic search refers to links on Google that are not sponsored. Fortunately, it is possible to influence these natural results through Search Engine Optimization (SEO).
Taking advantage of natural referencing techniques has many benefits for a startup. Firstly, ensuring good visibility on search engines improves your reputation and credibility. Customers and prospects can find you more easily and this reassures them in their purchasing process.
In addition, a well-referenced site will attract many prospects. They will find your site by typing in a specific query. Consequently, their visit to your company’s website is not a coincidence. On the contrary, serious SEO work ensures that your website’s content is relevant to the searches of Internet users. Therefore, SEO is one of the most important growth levers, as it allows you to generate qualified traffic.
One of the strengths of SEO is its low cost. It therefore allows a significant return on investment. Indeed, your small business can gain popularity by being more visible in search results.
What are the steps to effective SEO?
In order to reach the top positions on Google, your company must deploy an appropriate digital strategy and implement good practices.
First, you need to fine-tune the technical aspect of your website. It should have clear, uncluttered code. Secondly, the pages must be organized in a logical way. For example, the ideal tree structure should take the form of silos. Each one will focus on a theme and the pages will have sub-categories. This idea is to better organize the information to facilitate the work of the search engine algorithm.
Next, you need to identify the keywords for each theme. Ideally, you should have short keywords and long tail keywords. The latter are more specific and consist of more than three words. They will allow you to generate more qualified traffic by positioning yourself on less competitive queries.
The next step is to produce quality content. This is important for SEO, as it brings fresh content to your website on a regular basis. In addition, each added page is an opportunity to include relevant keywords and expand the semantic scope.
In addition, to ensure good organization of information, internal linking is necessary. Thus, the different pages of your site must be connected by internal links to facilitate navigation. On top of these internal links, external links from websites pointing to your own website will be added. This will increase the credibility of your website with the algorithm.
If all these steps seem complex, you can contact a specialist agency to carry out an SEO audit. They will help you define and achieve your business goals.
What tools can help you optimize your SEO strategy?
To improve the natural referencing of your website, it is necessary to deploy a relevant strategy. To achieve this, it is essential to use the best tools available on the market.
Semrush
First and foremost, you can use Semrush. This SEO must-have offers numerous features that will meet all your needs. Indeed, Semrush is able to provide valuable information about your market. By analyzing the competition, you can put an effective strategy in place. From developing a keyword list to identifying the best backlinks, this tool is ideal for increasing the visibility of a site and improving traffic acquisition. In addition, if you want to add paid search elements later on, Semrush is able to help you convert more by spending less through a very thorough analysis of your target audience.
Octopulse
One of the best solutions for analyzing your website is Octopulse. The tool offers you a detailed analysis of your site, but also of the competition in order to implement the necessary corrective actions. In addition, Octopulse helps you define the best keywords and then helps you track your progress in terms of SEO. In parallel to SEO, this software helps you improve your SEA (Search Engine Advertising) and Netlinking strategies to outperform your competitors and improve your positioning. Finally, you can use Octopulse to manage customer reviews directly through the platform and measure performance over time.
ImageSEO
Image SEO is one of the elements to consider when optimizing your SEO. To gain efficiency in this area, the ideal solution to use is ImageSEO. The latter will allow your teams to save precious time by automating low added value tasks. For example, ImageSEO can optimize your images by choosing a title and an alternative text. In this way, you can be sure that image optimization is done with care and contributes to your SEO performance. In addition, when you share your images on social networks, ImageSEO automatically updates the open graph tags to ensure attractive and personalized links. This software is therefore ideal for improving an area of SEO that is sometimes overlooked.
