In order to reach the top positions on Google, your company must deploy an appropriate digital strategy and implement good practices.
First, you need to fine-tune the technical aspect of your website. It should have clear, uncluttered code. Secondly, the pages must be organized in a logical way. For example, the ideal tree structure should take the form of silos. Each one will focus on a theme and the pages will have sub-categories. This idea is to better organize the information to facilitate the work of the search engine algorithm.
Next, you need to identify the keywords for each theme. Ideally, you should have short keywords and long tail keywords. The latter are more specific and consist of more than three words. They will allow you to generate more qualified traffic by positioning yourself on less competitive queries.
The next step is to produce quality content. This is important for SEO, as it brings fresh content to your website on a regular basis. In addition, each added page is an opportunity to include relevant keywords and expand the semantic scope.
In addition, to ensure good organization of information, internal linking is necessary. Thus, the different pages of your site must be connected by internal links to facilitate navigation. On top of these internal links, external links from websites pointing to your own website will be added. This will increase the credibility of your website with the algorithm.
If all these steps seem complex, you can contact a specialist agency to carry out an SEO audit. They will help you define and achieve your business goals.